#LovingTheBurg with Benny Zhang

In this edition of #LovingTheBurg, Gretchen sits down with city council member and community leader Benny Zhang to discuss local politics, community growth, and why he cares so much about the future of Williamsburg. 

In this edition of #LovingTheBurg, Gretchen sits down with Williamsburg City Council member Benny Zhang to discuss Williamsburg, political life, and why he's #LovingTheBurg.

When speaking about the community of Williamsburg Benny had this to say, "One of the first things that struck me is how nice the folks are here."  

#LovingTheBurg with Paul Crapol

In this edition of #LovingTheBurg, Gretchen sits down with local vegan and mindfulness teacher, Paul Crapol to discuss veganism, politics, and why he loves calling Williamsburg home. 

In this edition of #LovingTheBurg, Gretchen sits down with local vegan Paul Crapol to discuss veganism, mindfulness, life in Williamsburg, and why he loves calling the Burg home.

When discussing one of the things Paul loves most about Williamsburg he says, "I like meeting new people... and Williamsburg is great because you can strike up a conversation with people."

#LovingTheBurg with Robert Hodge

For this edition of #LovingTheBurg, Gretchen sat down with Robert Hodge from Williamsburg's premier radio station WMBG FM 97.7 to discuss radio, music, and all things Williamsburg. 

During this edition of #LovingTheBurg, Gretchen sits down with radio personality Robert Hodge to discuss radio, Williamsburg VA, and why he's loving the 'Burg.

While discussing that moment he knew he was in the right place, "It's funny they showed up to the studio and I bought some cereal and we had breakfast together. And they sang and played, and we just had a blast together. All of a sudden I realized I really am in a dream position. And I thought, how did I get this lucky?" 

Check out the rest of the interview to find out more of Robert's thoughts and revelations on radio, music, and life in the 'Burg.

Video For Your Business

We receive questions, almost daily, from business owners and entrepreneurs who are considering video for their business or startup. They often want to know what goes into the video production process and what they should be looking for when picking a video production team. After helping our most recent client through this journey, we decided it was time to make a video of our own to help you as you embark on the process of video for your endeavor. No matter where you are in the process, be it still hunting for your dream team, or anxiously waiting for shoot day, we've got your covered with all the tidbits and tips to make the experience as enjoyable and productive as possible. 

To find out more about how Odd Moxie can make you look good, give us a call: (757) 561-0779 or send us an email: info@oddmoxie.com 

#LovingTheBurg with Andrew Langer

For this edition of #LovingTheBurg, Gretchen sat down with Andrew Langer of the Langer Cast to discuss all the amazing places he's discovered in Williamsburg, military family life, and why he's been loving Williamsburg, VA since his youth. 

Andrew Langer by Odd Moxie - smaller.jpg

When describing his perfect Williamsburg Saturday with family, Andrew says, "If I had to start a perfect Saturday it would start with the Farmers Market. Then a trek out to the winery for lunch. Then in the afternoon a trek out to one of the beaches on the Colonial Parkway. And in the evening something cultural." 

To hear more about his family's adventures in the Burg check out this edition of #LovingTheBurg! 

The #LovingTheBurg crew sat down with Andrew Langer, of the Langer Cast Radio Show, to find out more about him and why he's loving Williamsburg, VA.

#LovingTheBurg at Copper Fox Distillery

After speaking with Erin we were able to gather around Copper Fox's signature bathtub fire to talk with Rick, owner and distiller of Copper Fox. He shared with us why he chose Williamsburg as the spot for the second Copper Fox Distillery, the first is located in Sperryvillle, Virginia. 

"Why not Williamsburg? Could you think of a better city? It's got the perfect location, it's beautiful, the people are great, and there's this wonderful spot that use to be a hotel that has all these cool buildings that are just oozing with character."

Check out the rest of the Boss Lady's interview with Rick, as well as our other podcasts over on SoundCloud. 

#LovingTheBurg took a trip to Copper Fox Distillery in Williamsburg VA and had the opportunity to chat, briefly, with owner Rick.

Are you #LovingTheBurg? Do you or your business want to be featured in our #LovingTheBurg segment? Email Rayven at rayven@oddmoxie.com to receive details on how to get your #LovingTheBurg closeup. 

#LovingTheBurg at Copper Fox Distillery

For our first installment of #LovingTheBurg, we loaded up the Odd Moxie van and headed to the Copper Fox Distillery. What started out as a chilly afternoon questioning our original plan, turned into a lovely evening by a bathtub fire sipping spirits crafted in Williamsburg. 

 

The first face we met at Copper Fox belonged to the lovely Erin. Erin bravely popped the cherry on #LovingTheBurg by telling us a bit about what brought her to the Williamsburg and the Copper Fox, as well as why she's #LovingTheBurg. 

"I use to bartend at a local restaurant and the girl I bartended with knew Rick's business partner. She started working here, I was working on a farm and needed a change so I came here to learn something new. Williamsburg is a beautiful town, the food scene is awesome, and it has lots of good people."

Are you #LovingTheBurg? Do you or your business want to be featured in our #LovingTheBurg segment? Email Rayven at rayven@oddmoxie.com to receive details on how to get your #LovingTheBurg closeup. 

#LovingTheBurg with Odd Moxie

We all love the Burg. With its blend of history and modern life, there’s always something to do if you know where to look. Which is why Odd Moxie is on a mission to learn what everyone who comes to the Burg loves about this old trendy city that we call home. Check back here, as well as on our Facebook and Instagram pages, every week to see what community members and visitors we’ve spotted around Williamsburg have to say about why they’re #LovingTheBurg.

Brunch with the Boss Lady

At Odd Moxie, we love our clients, community, and creative industry. Taking a cue from Gary Vaynerchuk, we're showing love and shining a spotlight on some of the talented people we've been fortunate to meet through the years. In Brunch with the Boss Lady, you'll meet some of Odd Moxie's clients, Williamsburg and Hampton Roads movers and shakers, as well as folks who make the world a better place behind and in front of the camera. 

For our first podcast, the boss lady sat down with the man behind her signature hairstyle and the mind behind Williamsburg's premier drag show, Robert Kyle.  

The #BossLady sits down with the man behind her signature purple hairstyle, as well as Williamsburg's priemer drag show.

Are you interested in being on Brunch with the Boss Lady? Email us at brunch@oddmoxie.com! 

Storytelling and The Nightmare Before Christmas

“Every story has a beginning, a middle, and an end. Not necessarily in that order.” - Tim Burton

No matter the order, quality storytelling pulls you in and immerses you in the design being created around you. From digital to visual storytelling each follows five fundamental elements which we’ll explore the Halloween classic The Nightmare Before Christmas.

With our first panorama of the forest, the scene is set for worlds beyond our own. Worlds that live hidden behind holiday themed doors. The music creates an air of intrigue as the narrator's voice booms in beckoning us through the door into Halloween Town. The screen engulfs in black, aside from a lone jack-o-lantern, and the chords for "This Is Halloween", The Nightmare Before Christmas' signature song begins. We fall into the setting and become part of a world that reveals its cast of characters with each cheer of “This is Halloween”.

As subplots unfold around us, we plunge deeper into the world of Halloween Town and are invited into the heart of the undead Jack Skeleton.  We’re no longer spectators to a story being told by an unseen narrator. Instead, we're a living extension of the feelings invoked by the cast of characters as they effortlessly create the mood of the story through their heartfelt soliloquies and interpersonal dramas. We become invisible as we entangle with the story. Jack’s first time in Christmas Town becomes our first time as the emotions overtake us we feel his joy, curiosity, and desire.

The subplots move along in conjunction with the central plot, a mirrored dance of emotions, we relate to Sally’s need to be heard and free along with Jack's need to meaning in his work. When Christmas night approaches we fear for Jack, Santa, and the unsuspecting residents of Christmas Town. The story moves along with the grace of a seasoned gravedigger, digging us deeper into the world crafted by Tim Burton. With each roll of his dice, Oggie Boogie becomes the embodiment of all of our nightmares.

All hope seems lost for these characters we've become invested in. Our hearts sneak at the thought of losing Jack and Santa in one evening. Until the mood is reversed, and Jack is revealed dangling in a cemetery experiencing a moment of clarity and victory we all can relate to in some fashion. Having finally found himself Jack swoops in to save the others and free us all from the grasp of Oggie Boogie.  

The story finishes by wrapping up the subplot between Jack and Sally leaving us hopeful and satisfied. Due to the spectacular use of storytelling, we return to our own world with the story of Jack, Sally, and Halloween Town forever imprinted in our hearts and minds.

As Halloween night looms, what are your favorite Halloween movies that blend the fundamental storytelling elements of setting, characters, plot, invisibility, mood, and movement to design a world you always return to?

Hierarchy and the Starship Enterprise

Hierarchy deals with the way things are organized to show their importance. The following structures are used to convey this in a visual sense: trees, nests, and stairs. While each structure is viable in its own right, we’re going to focus on nests and stairs, and their application upon the Starship Enterprise.

Gaze upon the scientific and design accomplishment that is the Starship Enterprise. Those crisp lines are a wonder to behold. But more design feats exist beyond the surface. Observe closely the saucer section, nestled inside it is the heart of the Enterprise and the lifeblood of the Federation.

Utilizing the nests structure, the Federation was able to create a compact and functional design. Starting at the center of the nests and working our way out we’re able to determine the importance of various sections of the ship. In the center, we have the bridge, where all decisions about the Enterprise and its missions are made and put into action. From there we have the Science centers, Science labs, and Science crew’s quarters. This allows us to determine that science, and the acquiring of further knowledge, was indeed the primary mission of the Enterprise. From there we move to the Officers' and additional crew quarters. The bottom nests, items of less importance, include recreational space and cargo.

 

While the saucer section makes use of the nests structure, the rest of the Enterprise utilizes the stairs structures. As we move away from the nests, we climb down into the second set of hierarchy on the Enterprise.  Here, the structural integrity of the vessel takes precedence followed by Medical, Botany, and additional crew living space. Rounding out the structure are additional cargo and recreational spaces. Once again showing that things and playtime ranked lower on the priority list for the Enterprise and its inhabitants while their pursuit of knowledge and well-being is classed higher.  

 

The use of hierarchy gives us insight into how Gene Roddenberry envisioned the future of humanity. With Science and camaraderie taking precedence over the pursuit of worldly possessions.  

 

What do you think of his hierarchy? Would you change it? And if so, how?

 

  

 

Color and the Starfleet Uniform

"An Imperial Stormtrooper fired at a Redshirt. He missed, and the Redshirt died anyway."

Starfleet utilizes three colors for their uniforms, red, blue, and gold/yellow. These pure primary colors that speak to the mindset of Starfleet. There isn’t time for frills and 80’s neon when you’re hurtling through space at Warp 8. By keeping the uniforms palette simple, Starfleet pays homage to its military roots while showing its bright future with easy to digest pops of color that designate a wearer's career.

Designating the wearer’s career is the main function of a Starfleet uniform. In TOS (The Original Series) gold was reserved for command, red was for engineering and security, leaving science and medical officers with blue.  After TOS, command swapped with engineering and security while science and medical officers kept their trademark blue threads. We can easily pick out the science officers in a pack of Captains but why those colors for those specific positions?
 

Playing with the psychology of color, the theory that color impacts human behavior, we can get a peek into why Starfleet possibly made the choices it did. Let’s first break down the color meanings:

Red - Aggression, Importance, and Power

Yellow - Caution, Courage, and Inquisitiveness

Blue - Trustworthiness, Reliable, Confidence

Now, taking into account these supposed meanings, it’s easy to determine why command has bounced from red to gold and medical has stayed consistently blue. Crew members know Bones is a reliable doctor, even when he’s not asserting that point to Kirk because they’ve been conditioned to trust the blue uniform he wears.

Redshirts are known for dying frequently, a problem that plagues TOS, and when we consider that red invokes aggression and stands out more it’s easy to see why there are so many dead crewmen on the Enterprise’s roster. When we move to TNG (The Next Generation), we can see that Starfleet learned from this mistake by using a darker shade of red and placing the color on crew members who have roles of power and importance. Shifting the moving targets to officers who can hold their own and limiting the body count.

While security officers enjoy the hesitation their cautious yellow brings on trigger happy hostiles. Further ensuring they don’t become the butt of another away team joke.
 

With its simple color palette, Starfleet honors its roots, boldly goes into the future, lets us rest comfortable in our assumptions about the character of each officer due to the color they’ve earned, and even saves a bit on those all important Federation credits.